set the tone ::

Er

Trying to practice my Illustrator skills with my favorite TV show of all time. Goal is to make a poster worthy to hang on a wall in my apt. One day I’ll get it right. “Set the tone,” was originally said by Dr. Morgenstern (William H. Macy) to Dr. Greene in season four. Dr. Green (Anthony Edwards) passed the message to Dr. Carter (Noah Wyle) in season eight who passed it on to Dr. Morris (Scott Grimes) in season 11. 

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‘Bringing Mystery Ball to Life’

This post originally appeated on the Red Nova Labs Marketing Blog on Tuesday, November 29, 2011.

In our efforts to promote the excitement around the Mystery Ball release, the Red Nova Labs marketing department decided it would be both neat and effective to send out customized Mystery Ball boxes to the top 10 app review sites, including IGN and TechCrunch. With input from Mystery Ball’s creator David Howe, the project was set in motion.

The first challenge revolved around how to make the virtual, steampunk world of Mystery Ball apparent in a physical form. We headed to Hobby Lobby and lucked out on finding some gold brass clasp boxes that we would later paint a darker brown and finish with varnish. Next was figuring out how to take the virtual characters of Mr. Pail and Mr. Thud and bringing them into reality; the professor’s goggles also came into play. Lastly, we needed to tie the contents of the boxes in some how and Nadine came up with the idea of placing little riddles in each box alluding to  FRED’s enemies and tools. The boxes also included a promo code so that reviewers could download the game from the app store and give it a whirl.

In the end, we created some pretty nifty product boxes and all 10 were shipped off in anticipation of the  Mystery Ball Game launch. 

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[Movie] Trailer Tuesday ::

Happy movie trailer Tuesday everyone! Over the Thanksgiving holiday I went to go see The Descendants with my family and only one trailer truly surprised me. The Best Exotic Marigold Hotel stars Judi Dench, Bill Nighy, Maggie Smith, Tom Wilkinson, and Dev Patel. Seniors living though their Golden Years venture to India to take part of an exotic, resort experience only to find all isn't what it seems. This quote form the trailer really made me smile; "We have a saying in India, 'Everything will be all right in the end. So if it is not all right, then it is not the end.'"

And of course, I can't quite get enough of The Girl with the Dragon Tattoo trailer. Can. Not. Wait. 

Sick ::

Oe9mo

Hey there. I haven't blogged in nearly a week and it's because I've been sick. It's like being held against your will by an invisible dictator from the inside out. Much like the thieving penguin from Wallace and Gromit

If I don't blog until after Thursday, Happy Thanksgiving!